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7 Essential Elements for Profit-Pulling Ads


Advertising will make or break your business. It is crucialto your success that you learn to write great ad copy.

Sex in Advertising: Does it Sell?


We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse.

The Shrinking Ad Dollar


CPR CPA CTR..

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers


It is getting harder daily to generate traffic.And when you succeed in getting new customers, you shoulddo all that is possible to avoid losing them to yourcompetitors.

Advertising Costs Getting Too High?


Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing.

The SKINNY on Newspaper Advertising


The SKINNY on NewspapersUsing the paper is considered gospel by manypeople in business. Use it wisely and it can be agood tool.

50 Surefire Business Card Tips


Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information.

10 Ways to Advertise Your Business For Free!


At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.

Adding Art to Business Spaces


Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas.

How To Create A Better Brochure


Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business.

Turn Your Ad Copy into a Goldmine!


Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader's call to action can be communicated in various effective ways.

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale


How many times has this happened to you?A friend recommends a film that just came out: "You've GOT to see this movie! It's SO (funny, scary, suspenseful, etc.).

How to Write Great Headlines


According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful--and that important!An effective headline will do many things at once. It will attract the readers attention, convey benefits by appealing to the readers self-interest and it will set the stage for what is to come.

How To Write Super-Effective Ads and Sales Letters!


"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business


These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer.

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Boston Globe

New York Times now offers front-page advertising
MarketWatch - 20 hours ago
"In 2006 we began testing ads on some section fronts and received a very positive response from the advertising community," said Denise Warren, ...
Video: Money Minute: Times Ads, Hyundai, Construction AssociatedPress
NY Times debuts front-page ad; new revenue source The Associated Press
New York Times to sell front-page display ads Reuters
AFP - Chicago Tribune
all 327 news articles


BBC News

Strikes greet Sarkozy's TV reform
BBC News, UK - 14 hours ago
President Nicolas Sarkozy's changes will ban advertising on prime time public TV from Monday evening. The president says the reforms will increase quality, ...
French unions decry TV advertising change Forbes
France bans adverts on state TV during primetime guardian.co.uk
French TV adverts ban sparks wave of strikes Irish Times
Telegraph.co.uk - Media Guardian
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mediabistro.com

From Advertising To Catholic Pop Star
mediabistro.com, NY - 1 hour ago
Who says there's no life after advertising? One ad man left the ad game, forged a new path and is now using his powers of selling to spread the word of God. ...
Million-Dollar Advertising Executive-Turned-Priest Appears in ... Catholic Online
all 2 news articles


Canada.com

Hyundai Super Bowl ad to feature music by Yo-Yo Ma
Reuters - 7 hours ago
But advertising agency Goodby, Silverstein & Partners, which produced the Hyundai spot, said it expects the ad to resonate with many of those watching the ...
Yo Yo Ma Teams Up With Goodby For The Super Bowl mediabistro.com
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mediabistro.com

Publicis expects 2009 sales to fall - paper
Reuters - 1 hour ago
PA) expects sales to drop this year, the world's fourth largest advertising group told the Financial Times newspaper. Publicis Chief Executive Maurice Levy ...
Levy Holds Steady In The Face Of The Economic Black Swan mediabistro.com
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For Advertising, It Wasn't a Very Good Year
NewsFactor Network, CA - 17 hours ago
By Stuart Elliott One reason that so few people paid attention to advertising this year was a race for the White House filled with milestones, ...


Research and Markets: New Agency Model Brings New Growth to ...
Earthtimes (press release), UK - 7 hours ago
In 2007, Internet advertising revenue accounted for only 1.6% of China's total advertising revenue. Advertising via traditional media continues to dominate ...
UNITED STATES: Internet Advertising Revenues in Q3 ''08 at Nearly ... IBLS INTERNET LAW (subscription)
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Sun-Times Media Group Names Jim Dyer Vice President, Classified ...
Business Wire (press release), CA - 18 hours ago
He was a key player in the launch of AutoTrader.com, serving as Regional Sales Director, Advertising Operations Director and General Manager of Non Contract ...
Sun-Times Media Group Appoints Jim Dyer VP, Classified Advertising ... RTT News
Sun-Times News Group Names VP/Classifieds Editor & Publisher
Sun-Times Media Group proceeds with deregistration of Class A ... Trading Markets (press release)
Earthtimes (press release)
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Google Grabbed Most of Obama's $16 Million in 2008
ClickZ News, NY - 4 hours ago
By Kate Kaye, ClickZ, Jan 6, 2009 Barack Obama's presidential campaign spent over $16 million on online advertising in 2008. John McCain's camp spent a ...
2009 Tech Prediction Faceoff: JP Morgan Vs. Barclays Capital TechCrunch
PRESS RELEASE: Nielsen Online Announces November US Search Share ... CNNMoney.com
Where next for Microsoft, Yahoo and Google? IT PRO
Search Newz - CNET News
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Nation’s Largest Grocery Advertising Network Celebrates Anniversary
PR Web (press release), WA - 11 hours ago
Colchester, VT -- MyWebGrocer has grown during 2008 to be the largest grocery advertising network in the US by providing relevant, timely and measurable ...

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