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Make the Right Advertising Decisions Advertising is a powerful and somewhat frustrating marketing tool. It enables us to launch new products and services, increase sales, and increase awareness. 2005 Super Bowl Ads... Winners and Losers Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin'-for-the-underdog type. Adding Art to Business Spaces Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas. 16 Methods for Getting Free Advertising 1. Place copies of your circular on bulletin boards throughout your community, such as in coin-operated laundries, grocery stores, barber shops, etc. Developing a Formal Brand Messaging Document Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.Imagine one of your customers calling six different people in your company. 80% of All Advertising Is Wasted Due To This Common Mistake You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I'll bet it was an attention grabbing headline. Do Your Radio Ads Work? Most small businesses don't have a high poweredadvertising agency to produce selling radiocommercials for them and end up with somethingakin to a high school play, or with the businessowner reading tired copy.The radio salesperson knows that by suggesting theowner be the star, visions of Dave from Wendys orthat guy with the talking dog who says "roll thatbeautiful bean footage" come to mind. Sex in Advertising: Does it Sell? We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. How To Write Super-Effective Ads and Sales Letters! "The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters. Online Classifieds Choosing a Classified Website and creating your advertisements.The internet has opened a vast number of doors for people to market their products and services. What Does Your Business Card Say? Business cards are the most underutilized andmisunderstood marketing tool in business. Manypeople spend the bucks for cards and don't make aneffort to get them into the hands of those who canhire them or buy from them. How to SAVE Yourself from Spending too Much Money on Advertising! How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advetising within a course of 1 Year. Five Characteristics of Highly Successful Advertising Have you ever spent a small fortune on advertising that generated disappointment rather than sales?Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads.Whether you run ads in your local newspaper, your industry's top periodical or on-line, you need your investment in advertising to pay for itself, and then some, in order to justify its cost. A Lesson In Advertising From The Eighteenth Century Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today. 7 Tips for Better Ads The content of advertising is basically the sameno matter what the media. It is good and it works,or it is bad. Marketing Lessons I Learned in Chicago this Week... I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. Free Publicity With Dogs, Cats, and Rats Here's a fascinating idea.. Offline Advertising Tips Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck. Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page Many people online are not using one of the best advertising methods around. I'm talking about offline print advertising. Super Secret Tip For Using PPC Search Engine Advertising Successfully It's not about traffic; it's about generating leads.That's right.
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